George Mercer is an independent career counselor with a background in marketing and corporate copywriting. He brings his knowledge and experience in multiple industries to bear on the challenges candidates face today in finding the right job for their skill sets, talents and needs.
After working for an advertising agency for nearly ten years, he founded his own firm, Mercer Marketing. There he worked with both large local corporations both as a copywriter and consultant and also with small businesses and individual practices. He frequently worked with people to help them define, develop, and deploy marketing programs suited to their own unique styles and personalities. As an extension of his work with these smaller organizations, he branched out into the field of career consulting/coaching. In effect, he became a marketer for individuals.
He has facilitated the Marketing Professionals Network, a support group for marketers seeking new jobs or experiencing transitions in their careers, for nearly 20 years. Over 2,500 marketers (or thereabouts) have attended meetings since its inception. Currently, there are approximately 500 active members.
Using his knowledge and training in the Myers-Briggs Type Indicator instrument along with his intimate knowledge of the job search process gleaned from working with members of the group, he also offers career consultation and coaching services to individuals privately as well as on an outplacement basis.
He began his career in marketing by selling antique glassware through the mail. From there he went on to spend nearly ten years at The DR Group (formerly the Dickie Raymond agency). He started as a copywriter and worked his way up to Creative Director. He then went out on his own in 1989 and established Mercer Marketing.
One of his assignments was writing for a long-running corporate newsletter for Automatic Data Processing (ADP). Unlike the usual newsletter focused on internal doings of a company, this one covered external events, trends and developments in the field of HR, IT and Finance. In other words, a perfect meld with his career coaching. Articles he wrote covered subjects such as recruiting processes, social network analysis, workplace issues of all kinds, and the cultural preferences of organizations.
He has shared in numerous direct marketing awards for his work including a Gold DMA Echo Award and a Bronze DMA Echo. He received the Distinguished Service Award from the New England Direct Marketing Association for his many years of work on the association’s newsletter, Rollout. He was also chairperson of the association’s Vision Committee, which developed a vision/mission statement for the organization.