What the hell is marketing anyways? It’s certainly perceived as an expendable cost center by the current crop of finance whizzes masquerading as CEO’s. To sales people it’s just a source of collateral and leave behinds that don’t have much impact compared to their sophisticated sales tactics and carefully practiced closes. To engineers like Dilbert, it’s the home of dopes where there is a two drink minimum to get into events. But to Peter Drucker, the renowned consultant and “Father of Modern Management”, marketing is crucial to the success of the corporation. The following definition of marketing that has been attributed to Drucker says it all: “The aim of marketing is to make selling superfluous. [It]…is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.” [Ital. added] You can’t say it any better than that. Too bad more CEO’s aren’t listening. (Source: The Definitive Drucker by Elizabeth Haas Edersheim)
Meta
Archives
- February 2013
- July 2012
- May 2012
- February 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- August 2008
- July 2008
- May 2008
- March 2008
- October 2007
- June 2007
- May 2007
- April 2007
- February 2007
- January 2007
- October 2006
- February 2005
- January 2005
- October 2004
- August 2004
- July 2004
- June 2004