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"Every beginning is a consequence — every beginning ends something."
   — Paul Valéry

Tips, techniques and teachings on the job search from the facilitator of the Marketing Professionals Network.

Marketing Professionals Network

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Resume Redux: Reconsidering the Resume for the Job Search

Not that I would stop to cogitate… but if I did… I would say that the pendulum has shifted in the job seeker’s favor. Which doesn’t mean it’s easy to get a job’ merely that there’s a lot more need for marketers out there. Yet, to get in the door and sell yourself, you still need a strong sense of direction and an equally focused resume to go with it. I’ve been reconsidering resumes recently. There’s still not enough time to discuss them in meetings, but that doesn’t mean they’re any less important. Especially since they must work on two levels: 1) to pass the initial screening by an HR gatekeeper; and 2) to then elicit enough positive response in an interviewer to build a deeper and more persuasive discussion off of them. The hard part ‘ like many things in life ‘ is knowing who you are and where you’re headed. It’s essential that you clearly understand what you want’and how you want to be perceived. Once past that barrier, many of the marketing techniques we’ve all learned like creating strategies, selling benefits, highlighting features, and backing it all up with strong supporting stories can be used in your resume. It might be worth going back and taking another look at your resume to be sure you’re presenting yourself the right way. In fact, it’s important enough (even now when jobs are more plentiful) that we’ll be having a workshop on the subject of resumes at the end of July. In the meantime, try to take advantage of the improved climate: both warmer weather and a healthier job market.

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